top of page
  • Writer's pictureJoanna Pawlowska

The Secret to Good Website Design

As a designer with plenty of websites under my belt, the most important consideration in web design is establishing clear business objectives of the website and choosing a relevant design team.

“Do you know why 85% of all (technology) projects fail to meet all of their critical measures of success?

The answer is poor or no planning. A website is an integral part of your overall business plan, too often firms fail to determine a clear objective of a website, leading to many revisions and driving development costs up. To put things in perspective: “A recent study performed by KPMG Information Technology, a Toronto-based professional services company, showed that of the (technology) projects that failed, 87% went more than 50% over budget, 45% failed to produce the expected benefits, and 86-92% went over schedule.” (Hamil)

In addition, many times firms fail to hire a design team with relevant skills and experience; who will know to consider integral components of a site such as Accessibility, Compatibility, Navigability, Readability and Usability. (Haque 2010) As important is a design team who will utilize the right tools and platforms to integrate these components on a website. In example, to structure a site “You can use straight HTML, PHP, CSS or other coding options, or you can use a script, such as Wordpress or Joomla. Each of these options presents its own pros and cons, and they can all affect search engine rankings.” ( An experienced design team will be able to decipher the difference and recommend the best option.

Also, designers can very easily get lost within the aesthetic aspect of a site- and if the firm is not very well versed on good site design; it is very easy to fall into the trap of a pretty but not functional site. (

Trust me, I learned the hard way.


Hamil, D. “Your Mission, Should You Choose To Accept It: Project Management Excellence” Retrieved from

Haque, O. (2010) “ 5 Biggest Challenges You Need To Face In Website Creation” Retrieved from “Web Design is Much more than Designing a Pretty Website” Retrieved from Web Design is Much more than Designing a Pretty Website

36 views0 comments

Recent Posts

See All


bottom of page