Marketing Blog I NY I JPMarketingandDesign

Joanna Pawlowska

5 Steps To SEO Optimize Your PDF's

Many people do not realize that the reason behind a ton of content on websites is SEO. (Search engine optimization) The more keywords a...

Joanna Pawlowska

Case For Using Black In Web Design

A good site utilizes design elements such as rhythm, repetition and color to balance the site and to establish a hierarchy. Recently,...

Joanna Pawlowska

The Secret to Good Website Design

As a designer with plenty of websites under my belt, the most important consideration in web design is establishing clear business...

Joanna Pawlowska

The Psychology of Internet Marketing

Did you know that the Internet marketing job market has grown over 300% since 2009? (Hess 2012) 93% of marketing professionals implement...

Joanna Pawlowska

Global Competitiveness Index: Pay Attention to the Sources of Data!

Pay attention to the source of data! I have to be honest with you, after learning about the GCI composition, I am pretty annoyed. Wait...

Joanna Pawlowska

Good Website Design Examples

When I first started in the advertising and marketing, I was tasked with designing a website- back then, I did not understand many of the...

Joanna Pawlowska

The Case For Use of Black Color for a Website

I appreciate a minimalist approach to good site design, I also agree that a good site utilizes design elements such as rhythm, repetition...

Joanna Pawlowska

Too Much Content on a Webite

Too Much Content on a Site Many people do not realize that the reason behind a ton of content on websites is SEO. (Search engine...

Joanna Pawlowska

Foreign Direct Investment: Change is the new constant.

Change is the new constant. Perhaps the most significant changes are those concerning technological innovation, political attitudes and...

Joanna Pawlowska

Import/Export Business Risk

The import/export process has a variety of elements which pose risk and a good manager will always assess both the internal and external...

Joanna Pawlowska

Are new international business environments causing the path to market expansion to change?

Change is the new constant. Perhaps the most significant changes are those concerning technological innovation, political attitudes and...

Joanna Pawlowska

How shifts in exchange rates affect Multi-National Enterprises

Shifts in exchange rates can certainly have an affect on decisions of an MNE, including where to produce as well as its profits. But, I...